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Our story
Built in the UAE, for how the UAE actually shops.
XtraDeals started with a simple observation: UAE shoppers deserve better value without giving up on trust, speed, or genuine products. So we built a store around exactly that — and then went a step further with a benefit no one else here offers.
Mission
Make everyday shopping better value, more reliable, and more accessible — for individuals and the companies they work for.
What we stand for
Four things we won't compromise on.
Real value, always
Prices that stay honest after the sale ends, not just during launch week.
Trust and authenticity
Every product checked before listing. No grey-market surprises.
Local-first service
A UAE-based team, UAE delivery partners, and support in Arabic and English.
Wider access
Our Corporate Employee Credit program means the price tag isn't the only way to get there.
How we got here
From idea to UAE-wide launch.
Q1
XtraDeals is founded
A small team sets out to build a fairer, faster ecommerce option for the UAE.
Q2
UAE trade license and logistics partners secured
Fulfilment and delivery partnerships are locked in across all seven Emirates.
Q3
Corporate Employee Credit program designed
Built with early partner companies to make the terms simple and fair for employees.
Q4
XtraDeals launches across the UAE
Storewide catalog goes live, with the Corporate Credit program open for partner applications.
Want to see what a genuine UAE-first store feels like?
Start browsing, or bring the Corporate Employee Credit program to your workplace.